Friday, June 8, 2012

Reverse Interaction.


It’s always known more than said, that  Change is the only permanent thing in life. With the technological research cutting the market at a lightning speed, knowingly or unknowingly it’s laying impacts on various elements on its way. Technology is killing technology. The gravity of this statement was realized when I had recently been to the states. Simply I wanted to buy a new wrist watch. But to my surprise I was confronted with the fact that wrist watches have almost become obsolete in most parts of the states just because there is a digital watch in every one’s  Iphone. I was also surprised to know, that wrist watches were hence sold at much cheaper rates than what we buy in India. Its actually intangible yet measurable difference.

Moreover, companies like Nikon , Canon which are major  digital camera manufacturers, popularly known as Digi Cams, are becoming a past as the higher resolution cameras in the phone itself are encroaching the camera market gradually. Iphone’s market is In a tough competition by Samsung, to the extent that the US is planning to ban the same.

This reverse interaction today and the sharp technological demands are creating very short lived businesses with a constant threats of dissolution. The interaction between technologies is becoming reverse. Hence it becomes essential to identify prudent business solutions to combat the heat of ever changing  uncertain market.