Gone are the days when our
parents used to plan an evening to buy stuff from the markets. With the
multiple revolutions surrounding us, like the internet and the mobile revolution,
it has completely changed the way we live our lives today. This change has been
so rapid, and it has been so much a part of our lives now, that we hardly
realise that something is actually changing.
It has not only changed the way
we live, but also the way we CONSUME. Internet revolution has helped trigger
this change more. If you wish to sit at home and shop...we have FASHION and YOU
the largest online shopping store. Wish to add something to the library? We have
FLIPKART or AMAZON, another largest online stores...i mean why just books it
almost has everything at its stock. Bored with your old camera & wish to
sell it off? Even that’s just a click away.
QUICKR allows you to do so ...and all this in just few hours..!!! Now that’s
mesmerising!! Its at your disposal, just one click away. How much better can one define comfort today?
But the success of these online stores lies in its demand too. We, the urbanites,
are so much stuck with out routines and hop ons that something like this
essentially aims to target our weaknesses and win the battle.
Consumerism has undergone a
metamorphosis, thanks to the, i revolution. It has redefined SHOPPPING. Kishore
Biyani, the FUTURE GROUP CEO, once stated, if you want to make a business successful, don’t
concentrate on the products, concentrate on the context which surrounds your
product...”EK CUP CHAI” sells more than “CAPPUCCINO”...!!! Similarly these
online shopping giants know where they have their maximum consumers from and by
doing what..!!!
Behind the success stories the
selling mantra is “CASH ON DELIVERY”. This revolution had not been one for its
cash on order. Only because, Indians largely don’t still prefer paying online,
its this CASH ON DELIVERY concept that is factoring in , the sense of security as
an additional attachment with Comfort...and it sells.....
Sometimes, the revolution takes
over us, before we even realise it’s a revolution. Wether good or bad, time is
the best judge..!!
